If you haven’t been living under a rock you heard about the online game “PlayerUnknown’s Battlegrounds (PUBG)”.
PUBG has exploded in terms of players & spectators (More on that later in the article) all over the world.
“PlayerUnknown’s Battlegrounds” is a game developed by “PUBG Corporation”, which is a subsidiary of “Bluehole“, a South Korean game company, it was released back in December 2017, initially it was only available for Windows platform via Steam and other video gaming platform then it was also made available for Stedia; Google’s cloud gaming platform.
PUBG Mobile’s publication, however, is done by Tencent; the Chinese conglomerate and the gaming giant after it acquired 10% of PUBG Corporation for an undisclosed amount, Tencent is the company making the most revenue from game, the game was an instant hit on Android & iOS, it was instantly the most downloaded game of all time.
PUBG mobile was released in 2018, since then it had exponential growth, it has been downloaded more than 600M on Android and iOS and it sold 65 Million copies, PUBG mobile passed the $100Mrevenue in just 200 days, it has 110M users in India which is 21% of the total users.
Tencent & PUBG Corp.
Tencent; the Chinese conglomerate invests in gaming companies mostly, it has invested in companies like Epic, Ubisoft, Activision, Supercell etc. Tencent saw an opportunity with PUBG being so popular in the PC world and it realized the impact it would have on the mobile market, and they were right with the decision to develop and publish the mobile version called “PUBG Mobile” it was an instant hit and soon became the most download game across app store.
The name “Tencent” was not as popular until PUBG happened, you probably would have played a game where Tencent had a prominent stake without even realizing.
Players spending in PUBG Mobile
The above chart shows the growth in terms of player spending from Aug-2018 to Aug-2019.
Players spending in Battle Royale Titles
As you can see PUBG mobile has the highest user spends in comparison to other top Mobile Battle Royale Titles.
It has been very popular in terms of live streaming, streamers go live and 1000s join in to see them play, just like regular sports like Cricket & Football, PUBG too along with other titles has a huge number of enthusiast spectators, while players earn huge money the spectators find pleasure watching them play.
Here is an article where a top Indian streamer “Dynamo” sharing his experience being a streamer: Click here
PUBG has seen excellent number of users around the world both in PC & Mobile, however, as of 2020 it has seen a decline in the numbers of players, although we can’t claim if that decline will continue in coming months, one thing is for sure it’s is not going anywhere soon.
So, what are your thoughts about the game? Are you a player? What are the things that keep you addicted to it? I would love to get some opinions!
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